Simon is a "flipped academic" (Bruton 2012). He is Head of E-Learning at Leeds Beckett University, an academic post working in the Centre for Learning & Teaching. His current work includes the development of a conversational framework for technology use, with a focus on it’s ability to enable, enhance, enrich and empower learning & teaching.

He has led on a number of funded Learning & Teaching projects including a JISC/HEA funded Open Education project and a Leadership Foundation supported 1to1 tablet device implementation, examining the effects such deployment has on learning & teaching and learners and teachers. He has presented and published his work at a number of national and international conferences, predominantly in the areas of learning technology and open education.

Simon was recently awarded an HEA National Teaching Fellow and is a Senior Fellow of the Higher Education Academy, SEDA accredited in Embedding Learning Technologies and an Apple Distinguished Educator.